Harley-Davidson, Inc.
Financials
Valuation Metrics
Harley-Davidson, Inc.'s Market Cap is $2.66B. At end of 2025 it was $2.32B. Ranked #1864 of 3,112 in US market (top 60%), #1180 of 1,667 on NYSE (top 71%), #48 of 71 in Automobiles & Components (top 68%) by Market Cap.
Investment Metrics(as of 2026-08-03)
| Metric | Value | Rank |
|---|---|---|
| Size | ||
| Market Cap | $2.66B | US#1,864/3,112 Sec#48/71 |
| Revenue | $4.32B | US#989/3,112 Sec#34/71 |
| Net Income | $230M | US#1,203/3,112 Sec#23/71 |
| Total Assets | $7.25B | US#1,173/3,112 Sec#32/71 |
| Net Assets | $3.06B | US#970/3,112 Sec#21/71 |
| Employees | 5,500 | US#811/3,112 Sec#38/71 |
| Value | ||
| P/E | 11.56x | US#352/3,112 Sec#4/71 |
| P/B | 0.87x | US#254/3,112 Sec#9/71 |
| P/S | 0.62x | US#362/3,112 Sec#32/71 |
| EV/EBITDA | 5.81x | US#218/3,112 Sec#2/71 |
| FCF Yield | 1.65% | US#2,029/3,112 Sec#50/71 |
| Profitability | ||
| ROE | 7.52% | US#1,625/3,112 Sec#30/71 |
| ROA | 3.18% | US#1,357/3,112 Sec#32/71 |
| Op. Margin | 6.39% | US#1,931/3,112 Sec#27/71 |
| Revenue Growth | -11.79% | US#2,697/3,112 Sec#66/71 |
| Earnings Growth | -81.39% | US#2,000/3,112 Sec#45/71 |
| Financial Health | ||
| Debt Ratio | 135.94% | US#1,385/3,112 Sec#23/71 |
| Total Debt | $2.20B | US#1,082/3,112 Sec#34/71 |
| FCF | $44M | US#1,975/3,112 Sec#49/71 |
| Cash | $1.81B | US#454/3,112 Sec#14/71 |
| Current Ratio | 1.91x | US#1,305/3,112 Sec#25/71 |
| Net Debt/EBITDA | 0.75x | US#924/3,112 Sec#14/71 |
| Dividend | ||
| Div. Yield | 3.19% | US#538/3,112 Sec#12/71 |
| Div. Growth | 3.67% | US#917/3,112 Sec#21/71 |
| Performance | ||
| 1Y Return | 7.83% | US#1,788/3,112 Sec#33/71 |
| 1M Return | 1.40% | US#1,446/3,112 Sec#36/71 |
| From 52W High | -17.49% | US#1,573/3,112 Sec#28/71 |
| 1Y MDD | -43.24% | US#2,111/3,112 Sec#51/71 |
| Trading | ||
| Volume | 1,986,003 shares | US#891/3,112 Sec#17/71 |
| Trading Value | $50M | US#1,358/3,112 Sec#33/71 |
| Per Share | ||
| EPS | $2.96 | US#992/3,112 Sec#25/71 |
| BPS | $27.47 | US#933/3,112 Sec#27/71 |
Company Info
Harley-Davidson, Inc. manufactures and sells motorcycles in the United States and internationally. The company operates in three segments: Harley-Davidson Motor Company, LiveWire, and Harley-Davidson Financial Services. The Harley-Davidson Motor Company segment designs, manufactures, and sells motorcycles, including cruiser, trike, Grand American touring, standard, sportbike, adventure touring, and dual sport, as well as motorcycle parts, accessories, and apparel, as well as licenses its trademarks and related services. This segment sells its products to retail customers through a network of independent dealers, as well as e-commerce channels. The LiveWire segment sells electric motorcycles, balance bikes for kids, electric bikes, parts and accessories, apparel, and related parts and services. The Harley-Davidson Financial Services segment provides wholesale financing services, such as floorplan and open-account financing of motorcycles, and parts and accessories; and retail financing services, such as installment lending for the purchase of new and used Harley-Davidson motorcycles, as well as point-of-sale insurance and voluntary protection products. This segment also licenses third-party financial institutions that issue credit cards bearing the Harley-Davidson brand. Harley-Davidson, Inc. was founded in 1903 and is based in Milwaukee, Wisconsin.