Baidu, Inc.
CNFinancials
Valuation Metrics
Baidu, Inc.'s Market Cap is $30.59B. Ranked #453 of 3,121 in US market (top 15%), #135 of 1,463 on NASDAQ (top 9%), #14 of 89 in Media & Entertainment (top 16%) by Market Cap.
Investment Metrics(as of 2026-09-18)
| Metric | Value | Rank |
|---|---|---|
| Size | ||
| Market Cap | $30.59B | US#453/3,121 Sec#14/89 |
| Revenue | $17.70B | US#358/3,121 Sec#11/89 |
| Net Income | $-514M | US—/3,121 Sec—/89 |
| Total Assets | $67.19B | US#259/3,121 Sec#5/89 |
| Net Assets | $38.86B | US#117/3,121 Sec#4/89 |
| Employees | 33,500 | US#358/3,121 Sec#8/89 |
| Value | ||
| P/B | 0.79x | US#211/3,121 Sec#16/89 |
| P/S | 1.73x | US#1,151/3,121 Sec#48/89 |
| EV/EBITDA | 28.50x | US#2,185/3,121 Sec#62/89 |
| FCF Yield | -2.41% | US—/3,121 Sec—/89 |
| Profitability | ||
| ROE | -1.32% | US#2,178/3,121 Sec#50/89 |
| ROA | -0.76% | US#2,294/3,121 Sec#55/89 |
| Op. Margin | 6.91% | US#1,850/3,121 Sec#42/89 |
| Revenue Growth | -4.23% | US#2,455/3,121 Sec#68/89 |
| Earnings Growth | -113.25% | US#1,907/3,121 Sec#43/89 |
| Financial Health | ||
| Debt Ratio | 64.34% | US#708/3,121 Sec#20/89 |
| Total Debt | $16.14B | US#281/3,121 Sec#5/89 |
| FCF | $-738M | US#2,937/3,121 Sec#89/89 |
| Cash | $3.53B | US#266/3,121 Sec#11/89 |
| Current Ratio | 2.33x | US#1,072/3,121 Sec#19/89 |
| Net Debt/EBITDA | 8.32x | US#2,311/3,121 Sec#67/89 |
| Performance | ||
| 1Y Return | -33.53% | US#2,713/3,121 Sec#64/89 |
| 1M Return | -3.20% | US#1,083/3,121 Sec#32/89 |
| From 52W High | -45.61% | US#2,611/3,121 Sec#68/89 |
| 1Y MDD | -45.51% | US#2,270/3,121 Sec#54/89 |
| Trading | ||
| Volume | 2,059,193 shares | US#949/3,121 Sec#36/89 |
| Trading Value | $185M | US#588/3,121 Sec#22/89 |
Company Info
Baidu, Inc. provides online marketing and non-marketing value added services through an internet platform in the People's Republic of China. It operates in two segments, Baidu Core and iQIYI. The Baidu Core segment offers search-based, feed-based, and other online marketing services; cloud services; and other products and services based on AI. This segment operates Baidu App that enables users to access search, feed, content, and other services through mobile devices; and Haokan, which allows users to upload, view, search, rate, share, favorite, comment, and follow, as well as offers a range of various user generated and professionally produced short videos. It also provides a portfolio of knowledge and information products, including Baidu Wiki, which features columns and videos, such as encyclopedia of intangible cultural heritage, digital museum and recorder of history; Baidu Knows, an online community where users can pose questions to other users, such as individuals, professionals, and enterprises; Baidu Experience, an online platform where users share daily knowledge and experience; ERNIE Bot; and Baidu Post, a social media that allows users to post text, image, audio and video content, and reply to original curation forming valuable discussion groups. In addition, the company offers Baidu Apollo auto solutions; DuerOS smart assistant for the Chinese language; Apollo Go autonomous ride-hailing service; online marketing services; Baidu Maps, a voice-enabled mobile app providing users with travel-related services; and AI chips. The iQIYI segment operates an online entertainment video platform that offers original, professionally produced, and professional user generated and user-generated content. The company was incorporated in 2000 and is headquartered in Beijing, the People's Republic of China.